Wet to natural straight in 25% less time.¹
No hot plates. No heat damage.

Wet to natural straight with 28% less moisture los s vs hot plate straighteners.³

Wet to natural straight with 60% less colour fade vs hot plate straighteners.³

A new way to straighten hair from wet to dry, no heat damage.²

Your routine, simplified.

Preserves hair strength and colour. Doesn’t leave hair feeling dry and protects natural shine.

Achieve a natural straight style, with body and movement, whilst maintaining hair strength and health. Saves time, maintains hair strength and achieves an everyday natural straight style.

Equipped with precise directional air flow so that it dries and straightens simultaneously from wet.

KEY FEATURES:

• Precision air jets: With directional airflow for optimal drying and less frizz.
• Intelligent Heat Control: Measures temperature 16 times per second, to prevent heat damage and protect hair’s natural shine.
• Root drying mode: For pre-drying hair and ensuring scalp is not left damp.
• Auto Pause: Knows when you’ve paused styling, stopping airflow and unnecessary noise.
• Two styling modes: To straighten from both wet and from dry.
• Engineered for all hair types: Our latest hair care innovation has been designed to create natural straight and stretched styles across hair types –with no heat damage. ²

IN THE BOX:
Non-slip heat mat