Born in a flash, our irreverent Bad Boy fragrance boldly represents a fresh, new multifaceted masculinity, paying tribute to men who follow their own path. At once strong and sensitive, confident and relaxed, the Bad Boy juxtaposes light and dark elements to create an energizing duality that reflects the complex personality of the modern man.

The Fragrance
Bad Boy Cobalt Elixir is an aromatic, more intense interpretation of Bad Boy Cobalt. Ambery and aromatic, this electrifying new eau de parfum is a fiery blend of sage, black truffle and resinous wood.

The Bottle
Lightning strikes again with the Bad Boy Cobalt Elixir bottle, an electrifying new version of the iconic Bad Boy lightning bolt with a smoky blue-to-black degrade design.

Apply your perfume to pressure points for a long lasting scent — the inner wrists, the base of the throat or behind ear lobes. As you wear your perfume throughout the day, it will react with your body heat and continue to emit scent.